1. Why should I choose your company for my lighting ?

ANS) We have been manufacturing and supplying lighting to the Jewelry Industry for over 30 years and have worked on stores from the basic “mom and pop” ones to stores that are considered very high end. We are often the lighting company of choice to major display and fixture manufacturers, architects, store designers and consultants. We are routinely contacted by industry trade magazines and trade shows to provide expert opinions on proper lighting and have lectured on the subject at shows such as JCK and the Smart Show. Through years of working with store owners we understand what is required to make a diamond “dance”, gold glitter and silver shine without breaking the budget. What you get from us are honest straightforward solutions. What you will not get from us are cheap sales techniques and pressure to purchase.

2. LEDs all look the same. How are yours different?

ANS) Most lighting sold at home improvement stores are designed for residential use which means about 3 hours use per day. Our lighting is either manufactured by us in our facility in New York State or for us exclusively to our demanding specifications. Our lighting is a commercial grade which will withstand the rigors of a retail environment (12 hours per day – 6 -7 days per week). The reason many LED bulbs look the same is because there are only a certain number of shapes and designs that work. The key to purchasing the proper lighting for a jewelry store is knowing or trusting what is inside that can’t be seen. Our diodes are the finest that are available in the purest of color temperatures with high quality power sources. The quality of our lighting can best be appreciated down the road where less expensive lighting has already started to dim or has died and getting the warranty honored is an exercise in futility.

3. How do I know which color temperature to use for my merchandise ?

ANS)The simple answer is you don’t have to know because we will figure that out for you. Our lighting specialists all have years of experience helping jewelry store owners arrive at a solution which will work best for their store. Our company doesn’t just sell lighting – we take the time to ask questions about the look and feel of the space, the type of merchandise being displayed, the type of customer the store customarily caters to and the look and feel of the space that the owners want to convey. Once we have all of this information we will then make lighting recommendations. Not every light will work the same in every store which is why we take the time to gain understanding and insight before we help choose what would work best for you.

4. I’m thinking of building a new store or remodeling my existing store – when should I contact you ?

ANS) The best time to contact us is in the beginning stages but no later than the time that the floor plan is completed. Once we have the floor plan, if your team has not already done so, we will put together a suggested lighting plan with specification sheets that can be provided to your architect, engineer or contractor for energy analysis or as a basis for a CAD drawing to be completed for permitting. We can also review the current lighting plans and make suggestions based on our years of experience. We will also be happy to speak with your team and discuss what we think will work best. We can do as much or AS little as you want. We can specify lighting for the entire space or just over and inside of the showcases.

5. Can I sample your lighting first before I purchase ?

ANS) We are happy to have you test out our lighting before you purchase. It’s always a smart idea to see our lighting in your store to make sure it does what you want it to. The goal is to have the lighting create excitement and cause your customer to request to see a piece and then let your sales skills take over. What we’ve found is that customers who are looking to just redo the lighting over their bridal areas will see our lighting and then end up doing the entire space as they get an instant understanding about the value that quality lighting provides.


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